I’m quoted in Canary Media on one of my favorite topics, carbon startups. “Lauren Gifford, who studies climate finance and carbon markets and teaches at Metropolitan State University of Denver, said such startups could enable greenwashing. “As far as these certifications, I think we’re going to see a million of them,” said Gifford. “It’s hard to explain climate action to consumers in a way that matters to them. That is a space that these certifications are filling.””
You can read the full article here.
